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19 Aug

From John Willard III

Labor Day traditionally marks the end of the summer and the return to school, and normalcy, for most Americans.  Fall is my favorite time of the year as I love the crisp mornings and beautiful leaf changes so, while I’ve enjoyed the summer, I’m very happy to move onto the next few months.

The summer was a very busy one here at Dr. Willard’s®, and for me especially.  I traveled to Africa during the summer to continue the work on a project in which we’re using our PlantCatalyst® product to help Zambian farmers grow more crops, use less fertilizer, and make more money per acre for their efforts.  We began this project in the summer of 2016 by initiating several research trials to prove the effectiveness of our Dr. Willard’s PlantCatalyst® in Zambian fields and using Zambian growing practices.  Those trials are now complete so we’re moving into the next stage of development.  The grow season in the southern Africa region begins in the late fall so we’ll be working with our international development partner, IDE, to set up farmer training and demonstration plots that show Zambian farmers how to use our PlantCatalyst® and what it can do for them.  We’re very excited about this project as we believe we can make a real difference in these people’s lives.

I’m writing about this now because while I was in Zambia I was struck by the number of times those food conversations veered away from simply growing crops to ensuring good nutrition through targeted crops like fruits and vegetables.  Many international development organizations that serve these areas have identified good nutrition as the top priority for their efforts in the region.  That got me thinking about how Americans typically fare when it comes to complete nutrition, so I did some research when I returned home.  The results were actually quite surprising and more than a bit alarming.  Consider the following:

  • 9 out of 10 Americans are deficient in potassium
  • 8 out of ten Americans are deficient in Vitamin E
  • 7 out of ten Americans are deficient in calcium
  • 50% of Americans are deficient in Vitamin A, Vitamin C, and Magnesium

And that’s just a snapshot of what I discovered!  90% of Americans are nutrient deficient!  That means the vast majority of Americans are not getting the nutrients they need to sustain a healthy and productive lifestyle.

According to a study published in the American Journal of Clinical Nutrition, one of the five major causes of nutrient deficiency is an inability to properly absorb or digest nutrients.  In a nutshell this means that many of us are simply secreting nutrients out through our urine and feces rather than fully utilizing them in the cells.  Our bodies aren’t able to process and absorb the nutrients we take in through food, drink and supplements.

While the causes of this phenomena are manifest, thanks to more than four decades of research we know that Willard Water® can play a huge role in helping to address nutrient deficiency.  Human, animal, plant and even cellular studies consistently show that drinking Willard Water® helps cells better absorb, and utilize, the vitamins, minerals and antioxidants we NEED to maintain a good nutrient balance.  So if you’re not already drinking Willard Water® on a daily basis, this blog is a good reminder for why you should!

And just in case you’re low on Willard Water® and are feeling the pinch from too many fun and expensive summer activities, we’re going to give you a one time special to make it easier for you to replenish your stock.  From now until September 30th we’ll give you 20% off the price of any quart (32 oz) product you buy during this period.  You can use this special either online at or by calling us at (03 9812 7520).  If you go online simply input the code “nutrient” in the coupon section provided when you’re checking out and if you call just mention the special.  It’s easy as pie so place your order today!

As always, I thank you for your interest in our Dr. Willard’s products and for your continued support through the years.

John Willard III

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